Press release
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december 23, 2015 - Starbucks
Record Purchases of Starbucks Cards Anticipated on Christmas Eve
As customers finalize their holiday shopping, #starbucks anticipates record purchases of #starbucks Cards on Dec. 24, citing the trend for customers to make their gift card purchases at the last minute.
Last year, nearly 2.5 million #starbucks Cards were purchased in the U.S. and Canada on Christmas Eve – representing approximately 1,700 cards purchased per minute. One in seven American adults received a #starbucks Card last holiday season, and #starbucks is on track for another record performance in #starbucks Card sales.
The National Retail Federation* reports that 58.8 percent of shoppers said they would like to receive a gift card, making it the most requested gift item nine years in a row. Since Starbucks® Card launched 15 years ago, more than $25 billion has been loaded on #starbucks Cards in the U.S. and Canada alone, with $5.1 billion loaded onto #starbucks Cards in the past fiscal year (Oct 2014 – Sept 2015), and of that total, a record $1.6 billion loaded onto #starbucks Cards in three months (October 2014 through December2014). #starbucks sees the benefits of this increased activity in stores as gift cards received over the holiday season are redeemed.
Today, more than one-third of all transactions in the U.S. and Canada are paid for with a #starbucks Card, and #starbucks Cards are available in more than 31 countries worldwide, with planned expansion in 2016. #starbucks Cards are the gift that keeps on giving. When customers register a #starbucks Card with My #starbucks Rewards® they can start earning stars for purchases at participating stores that can be redeemed year-round for #starbucks beverages and food. Some restrictions apply. Details can be found atwww.starbucks.com/rewards.
Starbucks Card Assortment
This holiday season #starbucks is offering more than 60 different gift card designs, from classic holiday themes to whimsical creations from the #starbucks in-house design team. Customers can mix and match for coworkers, teachers, as stocking stuffers, and for any other #starbucks lover in their life.
For ultimate #starbucks fans looking for an exclusive gift, the #starbucks 2015 Premium Card Collection includes three stainless steel cards embellished with Swarovski Crystals. The collection includes two key-chain sized cards, the Silver Crystal #starbucks Card and Champagne Crystal #starbucks Card and a wallet-sized Deep-Blue Crystal #starbucks Card. These premium gifts and are available in limited quantities in select Starbucks® stores in the US and Canada and on Starbucks.com/shop while supplies last. All cards are $200 (plus tax) and come loaded with $50.
Beginning at $5.00, and available in customized amounts up to $500, #starbucks Cards can be purchased at any company-operated location in the U.S. or Canada in a variety of formats and designs, and digital gift cards can be given through the company’s website (www.starbucks.com/shop/card/egift) and mobile apps in the U.S.
Starbucks for Life
The chance to win #starbucks for Life is back with a twist. This holiday season the Starbucks for Life sweepstakes is open exclusively to My #starbucks Rewards® members.
When a My #starbucks Rewards® member pays for their purchase in participating U.S. and Canada stores using a registered card or the Starbucks® Mobile App, he or she receives one game play. The member then goes to starbucksforlife.com and logs in using their My #starbucks Rewards credentials. The customer will then play for the chance to win instant prizes, like bonus stars, or a game piece to place on their mobile game board for the chance to win #starbucks for a day, a week, a month or the grand prize, #starbucks for Life. The sweepstakes runs now to January 11, 2016.
Last year, over a 31-day period, more than 2.3 million customers entered the “It's a Wonderful Card” sweepstakes, and 10 lucky customers won #starbucks for Life in the U.S. Those 10 winners also received the ultimate #starbucks Card, which not only provides them with #starbucks for Life, but is also a piece of #starbucks history. With an estimated retail value of $5,000, the card is made of 10K hammered gold and is engraved with the winner’s name. This year only seven people will win #starbucks for Life (five in the U.S. and two in Canada), and they will also receive the ultimate #starbucks Card. Only 21 ultimate #starbucks Cards have been made, making it the most exclusive #starbucks Card.
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