Press Release
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december 16, 2015 - Citroen
Citroën "BUMP YOUR LIFE!": relax and travel with style
As the holiday season approaches, Citroën is launching a luggage line for collectors called BUMP YOUR LIFE. The luggage is designed to go along with the CITROËN C4 CACTUS, a unique and bold crossover that invites you to live life to the full, with style and peace of mind. Citroën has stayed true to its brand identity that is bold and surprising, using its expertise to apply this mind-set to a refreshing range of products. An original line of luggage that is both stylish and practical.
When it launched the C4 Cactus in 2014, CITROËN demonstrated that it was a different kind of car brand, with a bold and creative outlook. Ever true to its definition of styling, which reconciles practicality with aesthetics, the C4 Cactus is a new kind of crossover, which is resolutely modern and positive. A unique design who's audacity has been recognised by over 35 awards, including notably the "World Design Car of the Year 2015". A refreshing personality in the automotive world.
The graphic signature of the Citroën C4, its "Airbump®" side protectors, are one of Citroën's innovations that stand out on the world stage. Air embedded in a plastic skin helps to protect the car against little everyday impacts and gives the C4 Cactus its singular styling.
To take this attitude beyond the car, CITROËN is launching a collectable line of derived products for the holiday season that perfectly matches the C4 Cactus character. Clever and stylish bags that have their own protection.
Designed with the Citroën style centre, the BUMP YOUR LIFE line is ready to keep up with the pace of your life. It includes a Week-End bag, a messenger bag, and a luggage label. They all have an attractive design and have the Airbump® style protection in sensitive areas that symbolises the C4 CACTUS.
The mix of materials and the fashionable colour highlights make these practical, stylish objects. Their style and well adapted dimensions will make these the essential travel partners for every journey and every adventure.
Real "must haves" that are the perfect gift this Christmas.
You find the full range of BUMP YOUR LIFE products, and all the CITROËN derived merchandise on our website www.lifestyle.citroen.com or directly at CITROËN's international showcase at CITROËN C_42, 42 avenue des Champs Elysées in the 8th arrondissement of Paris.
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