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december 11, 2015 - Citroen

Holiday season surprises in store at C_42!

As the Champs Elysées avenue lights up for the holiday season, to the delight of Parisians and tourists alike, C_42 is joining in the festivities, with seasonal window illuminations, a chance to admire the CITROËN #aircross concept car (for the first time in France) and a shop packed with great gift ideas, including the brand new BUMP YOUR LIFE collection inspired by CITROËN #c4cactus.

As the year-end festivities draw near, CITROËN is lighting up its window on the Champs Elysées with the [RE]MIX SPECIAL WINTER exhibition. The red and white façade illuminations could hardly be merrier, and they fit in very nicely with the spectacular seasonal light show along the Champs Elysées.

 

The Christmas spirit pervades throughout C_42, from the Racing area that spotlights CITROËN’s 2015 FIA WTCC world champion title right up to the top floor of the venue, where visitors looking for a bit of bounce in their holiday will love the trampoline. They can even get an in-the-air souvenir photo taken (sent free of charge by email or in print form for €0.50). Now that’s an original idea for a family greetings card!

 

Cars at C_42 for the holiday season start with CITROËN #aircross, on show for the first time in France, after its illustrious appearances in Shanghai and Frankfurt. This concept car is a full-featured SUV in a radically original interpretation of this vehicle format.

 

It was unveiled in spring 2015, the year that CITROËN celebrated its 50 millionth car sold since the company was founded. It takes a step further forward along the track opened up by #c4cactus to provide a fine illustration of the shape CITROËN’s international ambitions are taking.

 

The C_42 shop offers great gift ideas for all the family, including the brand new BUMP YOUR LIFE line:

o    Directly inspired by the #c4cactus AirBump® body protections and graphic signature, this line includes a weekend travel bag and a smart shoulder bag.

o    With these stylish and functional items it makes a wonderful addition to the other collections in the CITROËN LifeStyle range: Heritage, Racing&Sport, Miniatures&Toys, etc.